Case Study: Partners
Part One: ArticNet Achieves Next-Level Conference Results
Live It Earth produced two hybrid-online educational programs that helped ArcticNet advance science and knowledge of the north across different audiences.
The key strategic goal for Christine Barnard and her team at ArticNet is to advance science and knowledge of the North across different audiences.
Over the past three years, Barnard and the ArcticNet team have partnered with Live It Earth to produce two educational programs for K-12 students (Arctic Fox and Narwhals).
She says that work has helped her organization on its path toward achieving that goal.
“We have Western science and indigenous knowledge and ways of sharing,” she explains. “What Live It Earth does is help bring together those different knowledge systems through media and videos.
“The programs they produce are of such high quality and the videos are so well-adapted to different audiences and learning levels. And the work they do in terms of going out in the field, capturing those images of wildlife and integrating researchers into their shows—it all contributes to a really high quality finished product.”
Barnard adds that she wishes her organization was more focused on a high school audience, instead of post-secondary students, so she could work with Live It Earth on even more educational programming.
“I think of Live It Earth as part of the ArcticNet family,” she adds. “They’re always there when we have new projects and it’s a breath of fresh air in terms of the ideas they bring to the table and thinking outside the box.
“From our communications to our annual scientific meetings, Live It Earth elevates everything we produce. They’re helping us mobilize Arctic knowledge and it’s always a great collaboration.
“What Live It Earth produced helped us showcase what we do to the world. It elevated what we do to another level.”
Leveraging audience diversity and production innovation
She says the Live It Earth team solves some of those challenges by helping to capture that audience diversity and coming up with innovative ways to produce the virtual conference sessions.
“Live It Earth quickly understood the close relationship we have with our Indigenous and Northern communities,” Barnard explains. “They’re always careful to include all the perspectives presented in the recap videos for our scientific meetings. Those are always done with extreme care.
“And one of the biggest challenges we had to overcome over the past two years during COVID, was to take our scientific meeting completely virtual. We had to convert more than 200 presentations that were supposed to be in-person with slide decks into short videos. It was very complicated and Live It did a great job of capturing all those videos and creating short films of the presentations within all the sessions. It was a huge task and they did it very well.”
Barnard said that Live It Earth’s contributions to ArcticNet’s events have helped her organization achieve its goals of mobilizing the knowledge shared and marketing the event globally.
“What Live It Earth produced helped us showcase what we do to the world,” she notes. “It elevated what we do to another level. We actually had national and international partners reach out to us and ask how we achieved such a great conference. A lot of it was thanks to the work Live It Earth did.
“We keep working with the Live It team on our conference every year because of their professionalism. They have great attention to detail and the capacity to assimilate comments and suggestions. They really think outside the box.”
Part Two: JABC Achieves Unprecedented Youth Engagement
Through a partnership with Live It Earth, JA British Columbia engaged more youth than ever before and reached diverse audiences with their annual TechWorks event.
JA British Columbia’s (JABC) main mission is to inspire, prepare and empower youth for lifelong success in a global economy.
One of the main ways they do that is through their annual TechWorks event, which brings together kids from across the province and exposes them to opportunities in British Columbia’s technology sector.
Like so many organizations, when the COVID 19 pandemic struck, JABC needed to find a way to keep producing their TechWorks event in a virtual format.
Around this time, JABC Director of Marketing and Events, Rosine Hage-Moussa, learned about Live It Earth from a colleague.
“We realized we were not going to be able to host TechWorks in person and we knew we had to find a solution—and fast,” Hage-Moussa says. “So many teachers, students and our partners were looking to us to see how we could continue to deliver this program in a meaningful way for BC students.
“One of my co-workers had previously met with Live It Earth, so we reconnected with them and I got really excited about the possibility of having them record some content for us.”
Solving significant challenges
She partnered with the Live It Earth team to produce the program and says that partnership enabled TechWorks to thrive through one of its most significant challenges.
“Live It Earth helped us overcome one of our biggest challenges, and that was how to deliver meaningful content to students in a virtual setting,” Hage-Moussa explains. “We only have so much time with students and finding ways to engage them and deliver something they’ll be able to take away is really difficult.
“They have just the right formula. Their educators, producers and digital content experts together with our industry connections were able to put together content that students were engaged in.”
She adds that after working with Live It Earth to host Techworks virtually for two years, JABC has been able to reach more students than ever before.
“Working with Live It Earth has really helped us achieve our goals” Hage-Moussa notes. “We actually reached a record number of students in the past two years. We would never have been able to reach that many students previously, had we done this in person and not engaged with Live It Earth.”
Engaging diverse demographics
Along with increasing overall reach, JABC also has a strategic goal of increasing access to their programs for students in rural, and Indigenous communities.
“Working with Live It Earth to create a robust, engaging digital program allowed us to reach all those students we would never have otherwise reached, “ Hage-Moussa explains.
“They have an amazing team full of people who are experts in their fields and are passionate about what they do. They know how to create the right product and combine that with what our organization brought. You can’t put a price on that value to both JABC and the students we serve.”
